Net is much more than Socializing
Casual networkers view networking as a form of something without focus and without goals. Successful networkers see it as a process of building a relationship with very clear goals and objectives.
Business networking, like any other business activity, will be a productive use of time. To maximize network efficiency, you to better define your goals and objectives
The following are some of the most common targets for business networkers :.
Increase your presence on the market and create a positive impression on as many people in the community business as possible.
Identify those who might be prospects for your products or services
Build relationships with those who offer products or services that could be of value to you or your client.
Build relationships with those who might be a recommendation or policy makers.
Build relationships with those who are influential in the community enterprise.
Build relationships with those who can further your career.
Build relationships with those who could provide business advice or become consultants or trainers.
Those whom you network are experts in their field. They can answer questions about their areas of specialization, share their business experience and knowledge, and in some cases become mentors. No one can know everything there is to know about the business and the advice of others can sometimes be very important. Networking at trade association expos and forums will allow you to meet executives from other companies that may one day be the employer or be able to recommend you for the opening they have heard about. Earn their respect in your community can lead to deals when positions become available. We have all heard the expression: “It’s not what you know, it’s who you know that counts.” Build relationships with influential members of the community enterprise is the key to your success.
Referral partners are individuals who are able and willing to send you referrals in exchange for help to the reference to them. To find them at the networking event, you must have thought carefully about the best referral partners for you could be. You must also have a plan to turn a casual meeting in the opportunity to develop relationships. As a business person you and the company you work for the needs of a wide variety of products and services. Networking is an effective way to meet those who provide these products and services in the community. Customers also need a variety of products and services for business and personal use. If you can control the reputable providers of those services, you will be more valued as a resource and their loyalty will be increased. Keeping the needs of your customer in mind as you meet other network events, should be a routine you get.
Most people see this as the primary objective of the network. To analyze the prospects and create sales opportunities, you will be ready to describe your business and its benefits clearly and succinctly. You will also be ready to qualify “suspects” and, if necessary, submit your Unique Selling Proposition. Aim first network contact is not to close a deal, it is to create a follow up opportunity. Net is an extremely effective way to create awareness in the community enterprise. For many start-up companies, is the only form of marketing that can provide. Fortunately, the network can also be the best deal available Marketing.
Most business professionals view networking as a way of marketing their businesses, but overlook several other goals that may be equally or even more important. Too much emphasis on selling at networking events can leave a negative impact. If you want to make a positive impact, make sure that focuses on them, not you.
What goals and objectives you have set network activities? Which are most important? How will you measure your success? Like any other business activity, you will approach the net with a goal and a plan to achieve them.